What the Ad Industry Thinks of the Music Industry


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Is this what the adverting industry thinks of the music industry?

“Music is sort of like a municipality, like water from a faucet: free, of acceptable quality. If you want a more savory experience, there is always the bottled variety. In fact, this paradigm shift is already behind us."

Ouch! The solution?

“Our answer to how the cycle of life keeps on giving and evolving is the pairing of the appropriate music with the appropriate brand. Musical artists now have another avenue to access financial resources, infrastructure, and distribution, because brands can extend their commitment on what they bring to their consumers."
- Ko Kawashima in Advertising Age

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