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Trial To Determine Damages Suffered By Experience Hendrix In Trademark Infringement Case Set To Begin May 2, 2011

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Seattle, March 10, 2011—In March, 2009, Experience Hendrix, LLC, the Hendrix family-owned company founded by James A. “Al" Hendrix, father of Jimi Hendrix, entrusted with preserving and protecting the legacy of Jimi Hendrix, filed a lawsuit against Andrew Pitsicalis and his companies. That suit, filed in Federal District Court, contended that unauthorized use of Experience Hendrix and Authentic Hendrix' trademarks by Pitsicalis, including the companies' headshot logos and Jimi Hendrix signature marks, was an infringement of those federally registered trademarks.

On July 30, 2009, the U.S. District Court entered a preliminary injunction prohibiting Pitsicalis and his companies from using the words “Hendrix" or “Jimi Hendrix" in any domain names and from using the headshot logo to sell products and from using a “Jimi Hendrix" signature in the sale of products. That injunction is still in effect.

The court later found that Pitsicalis had infringed on Experience Hendrix' and Authentic Hendrix' registered marks as a matter of law. A jury trial to determine, among other things, the damages caused by those infringements is scheduled to begin on May 2, 2011.

Experience Hendrix CEO Janie Hendrix expressed her determination to safeguard the legacy of Jimi Hendrix by requesting the court to enforce Experience Hendrix's and Authentic Hendrix's federally registered trademarks, noting, “We are committed to preserving our ownership of these federally registered trademarks. The preliminary injunction has enforced our marks and prohibited Mr. Pitsicalis' infringing activities. At trial, we will request the jury to return a verdict against Mr. Pitsicalis for the full measure of damages available under the law."

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