Top Pinterest Tools and Tips for Music Marketing


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Since my early call that music marketers should be paying attention to Pinterest, it's become an increasing focus for a variety of folks in the music industry. Now one of the most popular social networks after only Twitter and Facebook, Pinterest seems likely to establish itself as a must-have for music marketers far beyond my expectatons for Google+.

Pinterest is still in invite mode but that hasn't stopped it from becoming the third most popular social network in the States according to Experian's 2012 Digital Marketer report.

Pinterest provides some basic tips in their Getting Started section including how to add Pinterest to your Facebook Timeline. They also offer a small selection of Goodies including a free iOS app and both a Follow and a Pin It button for your blog or website. Now third parties are emerging to fill in some of the gaps.

Top Pinterest Tools from Third Parties

Pinning & Curation

Pin A Quote is getting a lot of attention as a handy way to highlight text and pin it to your Pinterest board. There's also an inexpensive Pro version with customization options.

Url2pin.it offers you the ability to take a screenshot of your site and pin it.

Snapito! also offers the ability to create and pin a screenshot and recently introduced the multipurpose Pinstamatic. This new Pinterest tool allows you to create a variety of pinnable pieces of content including sticky notes, quotes, Twitter profile links, calendar items and Google Map locations.

SpinPicks is a combination curation and pinning tool. You may have noticed a growing number of tools for helping folks find stuff to post on social media. They're called curation tools and SpinPicks seems to be the first one to feature pinning.

Analytics and Influence

PinReach provides analytics and trending data for Pinterest. It also provides a Reach score for those who want a simple way to measure their influence. You can find out more on the PinReach blog.

Pinpuff is another tool for measuring your “Pinfluence" with the added bonus of PinPerks.

Pinerly is a Pinterest dashboad one uses for posting to Pinterest in order to track clicks, likes and repins. It's currently in invite-only mode but you can sign up on the homepage and get an introduction to the service via The Next Web or Mashable.

You can track traffic to your site from Pinterest in Google Analytics. You can also find out what people have pinned on their boards from your blog or website using this simple trick.

Taking Pins Offsite

Mapinterest is a new site designed to allow you to pin bits of web media from Pinterest, YouTube and Instagram onto a map at particular locations. Document your next tour!

Extensions & Plugins

For some additional Pinterest tools including various extensions and plugins for browsers and Wordpress see 19 Tools for Pinterest Pros.

Future Tools

You can follow the Pinterest Tools board from Pinterest for Business to find more tools in the future.


Hypebot Features Writer Clyde Smith maintains his business writing hub at Flux Research and blogs about dance at All World Dance. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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