Toolshed Media Partners With Music Allies To Expand Services And Offer Integrated Marketing Services


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(NEW YORK, NY)—Toolshed Media announced today that it has joined forces with marketing pioneer Sean O'Connell and Asheville, NC-based Music Allies. Together, Music Allies and Toolshed are focused on providing music, festival, and film clients with a results-based approach to marketing.

Music Allies and Toolshed will create customized campaigns for clients utilizing a mix of online promotion and marketing, visual design, publicity, radio marketing, brand involvement, direct-to-fan marketing, and event integration.

“Sean and the Music Allies team have a long-term visionary approach to marketing music that delivers results. Music Allies' approach to marketing encompasses the creative use of online publicity, contests, state-of-the-art promotional tools, and a focus on branding and live performance opportunities. This compliments Toolshed's existing focus on social and online marketing, as well as digital strategy. Our combined efforts will provide our clients with a very broad, integrated team," says Toolshed founder Dick Huey.

“Teaming up with Toolshed demonstrates our commitment to artist development, strategic thinking, and creative campaigns," says Music Allies CEO Sean O'Connell.

Music Allies continues to innovate, and improve the ways musicians, labels, brands and festivals approach marketing. Earlier this year, Music Allies launched Creative Allies (www.creativeallies.com), an online community of art students, designers, hobbyists and music fans. Creative Allies gives everyone a chance to enter design contests for their favorite bands, films, television shows, and festivals. Current contests include a poster contest for Feist, a skateboard design contest for Neon Trees, creation of an admat for Thievery Corporation, the development of original art for the Ting Tings, and even the chance to design a tour bus.

About Toolshed

Since 2001, Toolshed Media has been the go-to company for media, tech, and entertainment companies looking for online strategy and promotion, social network development, direct-to-fan marketing and digital music service licensing and independent content acquisition.

Toolshed has handled online audio and video marketing campaigns for artists and films as diverse as The Arcade Fire, Sufjan Stevens, Ani DiFranco, Spoon, Aimee Mann, Jeff Buckley, XTC, FIX:The Ministry Movie, a unique online contest for independent film In The Woods, and hundreds of others. Toolshed provides digital strategy or digital promotion services for the Beggars Group (XL Recordings, Matador Records, Rough Trade, 4AD), Merge Records, Astralwerks, Saddle Creek, Touch and Go, Righteous Babe, Kill Rock Stars, and many others.

Dick Huey's board and advisory relationships extend throughout the industry with organizations including Soundexchange, Tunecore, Sir Groovy, CASH Music, RoyaltyShare, Loudfeed, and A2IM (American Association of Independent Music).

About Music Allies And Creative Allies

Music Allies was the first company to offer a full suite of label marketing services to independent labels and musicians. Music Allies provides strategic marketing, online promotion, publicity and radio marketing services for bands, labels, brands and music festivals. Some of Music Allies' past and present clients include: The Bonnaroo Music Festival, Easy Star Records, Justin Timberlake's Tennman Records, Brushfire Records, Hard Rock Cafe, Flip Video, Camp Bisco, Sony Playstation, Outside Lands Festival, Martin Sexton, MoogFest and Ani DiFranco's Righteous Babe Records. Most recently, Music Allies executed an innovative campaign to bring tourists back to Alabama Gulf Coast beaches impacted by the oil spill.

At Creative Allies, fans can submit art and merchandise designs for contests hosted by their favorite bands, festivals and films. Creative Allies is already home to thousands of art students, hobbyists, freelance designers and illustrators who create art for high profile musicians like Jack Johnson, M.I.A., OK Go, Robyn and the Indigo Girls. Creative Allies' design contests are a powerful social marketing tool and an authentic way to connect fans with musicians.

Find out how Music Allies and Toolshed can help your company, band, label or brand.

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