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The Festival International de Jazz de Montral Wins the Prestigious 2007 Silver Adrian Award

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Montreal, Monday, January 28, 2008 -- The Hospitality Sales and Marketing Association International presented the prestigious Silver Adrian Award 2007 to the Festival International de Jazz de Montral during a ceremony held today in New York.

This was the 51st anniversary of the Silver Adrian Award, considered a very high distinction in the travel sector. A jury consisting of experts from the domains of hotel management, travel, tourism and media considered no fewer than 1,300 submissions before choosing the Festival in the category of “Attractions/Theme Park for Feature Placement Print-Consumer Newspaper" after having read an account in the San Francisco Chronicle.

“We are very honoured to receive this prestigious award. It is the result of years of work by the Festival to develop and deploy a marketing strategy, which appears to have paid off handsomely, judging by the growing number of tourists who flock to Montreal each year for our annual 'high mass' of jazz. I would also like to highlight the excellent work and commitment of Lou Hammond & Associates, the agency which has represented us for years in the U.S. market," stated Andr Mnard, co-founder and artistic director of the Festival.

Every summer, the Festival International de Jazz de Montral presents over 650 shows, including over 280 indoor performances and 372 free outdoor concerts on 25 different stages. Close to 3000 musicians from some 30 countries take part in this massive musical party, with over 2.1 million people pouring onto the site to enjoy it all. For its upcoming edition, the Festival is preparing an enticing outdoor program set to groove to the rhythms of the world. The 29th edition of the Festival International de Jazz de Montral takes place from June 26 to July 6, 2008.

This story appears courtesy of Braithwaite & Katz Communications.
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