Major labels focus on a few big name artists that sell millions of CDs. Can you blame them? NO because the cost of doing business is high, it is the only way for them to survive. Just consider their million dollar recording and music video production budgets, the cost of promotions and touring and the small percentage of acts that actually make money for the label. These economic realities lead the major labels to focus on music that has the widest audience appeal, leaving little room for an artist with a niche music style.
Sixfive Music, a newly formed label, is carving out a place in the industry by focusing on a niche they truly love, a sound they call Beautiful Acoustic Jazz. It is warm, inviting, instrumental music, with subtle melodies and unrushed tempos that leaves ample space for tasteful jazz improvisation. The recordings have a natural, chamber music-like sound, reminiscent of the production quality of an ECM Records disk. Sixfive is out to create a recognizable sound with topnotch musicianship that appeals to established jazz fans and those that have recently discovered jazz influenced music, like Norah Jones. Norah has proven beyond a doubt, there is a market for quality, jazz influenced music.
Taking a Turn, by Steve Greenbaum, the labels debut release, firmly establishes the sound that Sixfive is aiming to capture. What started out as a solo acoustic guitar project inspired by Pat Metheny, evolved into one of the most interesting modern jazz releases of the year. Steves unorthodox acoustic guitar playing is at the heart of these original compositions, which are characterized by their strong imagery, delicate passion and moving improvisation.
Steve Greenbaum, a newcomer to the jazz scene, has quickly made his mark with the release of Taking a Turn. The CD has already had tracks selected as WashingtonPost.com Editors Picks and was nominated by WAMA as Best Jazz Recording. Steves music has found a home in cafés across the country by setting a relaxed and upbeat atmosphere. A recent survey of by the magazine Café Music News of 1000 cafés across the country found that the track, Tryst, sets the kind of mood they were trying to create for their customers.
A remarkable achievement! How Mr. Greenbaum superimposes classical elements into jazz instrumental solos, diversity of mood, often pastoral in character, is nothing short of amazing, stated a Tower Records associate.
Find out more about Steve Greenbaum and listen to his music at www.SteveGreenbaumMusic.com or Apple iTunes.
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