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Shatner Helps Launch Video Autograph Startup

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LOS ANGELES (Reuters) - William Shatner sat in a drab office staring at a TV monitor displaying a message he was supposed to read to a fan while signing an autograph, but “Star Trek's" Captain Kirk wasn't very happy.

“I can't do this, this is crazy," Shatner said.

The message on screenwhich was submitted by the fanwas just too odd. But as an investor and partner in Live Autographs, a new video service in which celebrities appear on camera to deliver a personalized greeting as they sign an autograph, Shatner had to say something.

“Are you nuts? You want me to say, 'When I'm smoking and sipping whiskey with Allen'who's Allen?'I'm secretly thinking of you and your dog?'

“I can't say that," Shatner added, glaring into the camera, his words dripping the trademark irony he has summoned in countless TV performances, including his Emmy-winning role as Denny Crane on the ABC courtroom drama “Boston Legal."

And with that, and his signature, it was overcosting the fan $149 and Shatner a bit of improvisation.

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