The deal is sealed, and it looks like the initial focus is YouTube. That's according to initial details tipped by Rightsflow president & CEO Patrick Sullivan this morning, who seemed enthused by the development. With the ink dried, Google now has a shiny, new royalty backend processing company that will solve a lot of compensation headaches.
Rights have been a big partor problemin the growing Google Music property, and YouTube is arguably one of the biggest nodes for music consumption today. We're pleased to now be taking a momentous step with the team at YouTube, that shares in our vision of solving the really challenging problem of copyright management," Sullivan shared.
Here's a statement from Sullivan from this morning.
We built this business to represent and serve licenseesartists, record labels, distributors, and online music servicesby making the licensing process a whole lot easier for everyone. Since our launch in 2007, we have accomplished just that, with royalties paid to songwriters and publishers all around the world.
We're pleased to now be taking a momentous step with the team at YouTube, that shares in our vision of solving the really challenging problem of copyright management. Combined with the worldwide platform and reach of YouTube, we'll now be able to drive awareness, adoption, and licensing success to a much larger audienceultimately benefiting users, artists, labels, songwriters, publishers, and the entire global music ecosystem.
We want to send a heartfelt thanks to everyone who has contributed to this milestone: our staff, investors, partners, friends, family, and especially the tens of thousands of artists, labels, distributors and online music services with whom we have partnered.
We remain committed to the highest standards of service and innovation. Our goals remain to enable the monetization of music and content consumption, to simplify the complexities surrounding copyright compliance, and to ensure that creators are paid for the use of their work.
President and CEO
This story appears courtesy of Digital Music News.
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