On the Air: Jazz and Beer

Before beer became the beverage of televised college and professional sports in the U.S., it was most often linked with jazz. For TV and radio advertisers in the 1950s, '60s and the '70s, jazz meant good times, letting go and dancing. Perfect for a few cold ones. After my post yesterday on the late Urbie Green and my inclusion of a Schaefer beer ad Green appeared in, Sid Gribetz sent along a few more jazzy beer ads. I added a bunch, and below are the 11 results of our email exchange...   

Here's Pops for hops...



Here's salsa for suds...



Here's Lena Horne on the radio...



Here's Les and Mary on the radio for Rheingold Extra Dry...



Here's Paul Anka crooning about having more than one...



Here's TV-music maestro Edd Kalehoff in 1973 on the Moog...



Here's a 1970s ad showcasing the frothy rewards awaiting musicians after a recording session...



Here's Miller High Life in 1976 for those who play the blues “even when they ain't sad"...



Here's an odd one from Old Milwaukee Light in 1980...



Here's a swinging flute (Bud Shank?) for Bud in the 1950s...



And here's perhaps the oddest one of all for Guinness, which uses the achievements of a dead jazz producer to peddle stout...



     

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