"Now That's What I Call Music!," the long-running series of hit-single compilations, is being shopped as a TV show by Simon Fuller and his 19 Entertainment company.
While still in its early stages -- the show doesn't have an official title yet, although it's likely to incorporate some variation of the “Now" brand name --details are beginning to emerge.
Fuller, the mastermind behind “American Idol" and “So You Think You Can Dance," has the exclusive global rights to negotiate a TV deal based on the property. “This show will be nothing like 'American Idol' and definitely won't be a spinoff," he says. “It will be a new take on music programming."
At the center of the show will be the hits themselves, by such acts as Britney Spears, U2 and Jay-Z. “The TV show is designed to take the brand 'Now' and bring it to a broader level," says Bob Mercer, CEO of Now That's What I Call Music, a partnership involving Sony Music Entertainment, Universal Music Group and EMI Music. (Warner Music Group has a competing product called “Only Hits.")
“A lot of people are buying 'Now' as their guide to what is happening in the music world over the last few months," Mercer says. “The intent is to take that brand and that trust in that brand and establish it as a TV show with the same elements."
While still in its early stages -- the show doesn't have an official title yet, although it's likely to incorporate some variation of the “Now" brand name --details are beginning to emerge.
Fuller, the mastermind behind “American Idol" and “So You Think You Can Dance," has the exclusive global rights to negotiate a TV deal based on the property. “This show will be nothing like 'American Idol' and definitely won't be a spinoff," he says. “It will be a new take on music programming."
At the center of the show will be the hits themselves, by such acts as Britney Spears, U2 and Jay-Z. “The TV show is designed to take the brand 'Now' and bring it to a broader level," says Bob Mercer, CEO of Now That's What I Call Music, a partnership involving Sony Music Entertainment, Universal Music Group and EMI Music. (Warner Music Group has a competing product called “Only Hits.")
“A lot of people are buying 'Now' as their guide to what is happening in the music world over the last few months," Mercer says. “The intent is to take that brand and that trust in that brand and establish it as a TV show with the same elements."
