Do you want to develop video for Apple's upcoming iPad? Brightcove on Monday released a new solution that will allow publishers to develop video experiences for Flash and HTML5 without incurring extra costs.
“We are investing to make it possible for publishers who are using the Brightcove online video platform to deliver both Flash and HTML5 video experiences with equivalent capability without requiring a lot of extra work," Jeff Whatcott, vice president of marketing at Brightcove, wrote in a blog post.
Apple will start shipping the iPad on April 3, but the device will not include support for Adobe Flash.Apple chief executive Steve Jobs reportedly said the decision not to support Flash was because it it too buggy, and that HTML5 is the wave of the future. Adobe chief technical officer Kevin Lynch subsequently defended Flash as superior to HTML5 and accused Apple of being uncooperative in terms of getting Flash on the iPad.
Internet squabbles aside, the iPad will not include Flash support, which poses a problem for publishers developing in Flash who do not want to be locked out of the iPad market. Whatcott said Brightcove's Experience for HTML5 aims to solve that problem.
“For publishers who are used to building video experiences by cobbling together technologies on their own, the requirement to support HTML5 in parallel with whatever they are doing with Flash means unwelcome additional cost and complexity for their web development teams," Whatcott wrote. “[But] publishers really have no choice if they want to continue to maximize their audience. Dealing with web client fragmentation is going to be the reality for the foreseeable future."
“We are investing to make it possible for publishers who are using the Brightcove online video platform to deliver both Flash and HTML5 video experiences with equivalent capability without requiring a lot of extra work," Jeff Whatcott, vice president of marketing at Brightcove, wrote in a blog post.
Apple will start shipping the iPad on April 3, but the device will not include support for Adobe Flash.Apple chief executive Steve Jobs reportedly said the decision not to support Flash was because it it too buggy, and that HTML5 is the wave of the future. Adobe chief technical officer Kevin Lynch subsequently defended Flash as superior to HTML5 and accused Apple of being uncooperative in terms of getting Flash on the iPad.
Internet squabbles aside, the iPad will not include Flash support, which poses a problem for publishers developing in Flash who do not want to be locked out of the iPad market. Whatcott said Brightcove's Experience for HTML5 aims to solve that problem.
“For publishers who are used to building video experiences by cobbling together technologies on their own, the requirement to support HTML5 in parallel with whatever they are doing with Flash means unwelcome additional cost and complexity for their web development teams," Whatcott wrote. “[But] publishers really have no choice if they want to continue to maximize their audience. Dealing with web client fragmentation is going to be the reality for the foreseeable future."
