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Music Is More Important Than Sex, TV, Coffee New Sonos Survey Shows

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Sonos has released the findings of a worldwide survey and US-based field study that demonstrates the power of audio to impact health, well-being and creativity. Globally, people who listen to music three or more hours a day say it is more essential than coffee, sex, or TV.

The  global survey of 12,000 people across 12 countries found listening, particularly to music, is the key to reducing stress, improving productivity, feeling more connected to one another, and  being healthier.  

Key Takeaways

  • 76% percent of people feel an instant connection when they know someone likes the same music and 70% say good taste in music makes someone more attractive.
  • 73% say listening to music helps them get more done at work than drinking coffee. Survey respondents say productivity increased by 50% percent or more and half say they wouldn't be as successful as they've been without music. 
  • 75% percent of people who exercise regularly say music has made a bigger impact on their fitness than any supplement.
  • 76% said that taste in music tells them more about a person than their tattoos.
Listening makes us feel more connected to one another​

76% percent of people feel an instant connection when they know someone likes the same music and 70% say good taste in music makes someone more attractive.  

Listening can intensify our intimate moments

59% percent of people say the right music can make sex much better and56% percent felt the right music can make them more adventurous in the bedroom. 27% percent of listeners have turned up their music so others wouldn’t hear them having sex and 22% percent pick music based on the type of sex they want to have.  

Listening elevates our emotions and reduces our stress

54% percent of people say music has made them either laugh or cry unexpectedly. Listening can reach us on deep emotional levels, 68% say listening to music improves their mood and 74% percent feel less stressed when listening to a favorite song.  

Listening makes us more productive and creative

​Music helped people get more done than drinking coffee and put listeners in a positive mood at work. Survey respondents say productivity increased by 50% percent or more and half say they wouldn't be as successful as they've been without music.  

Listening helps us realize our health goals

75% percent of people who exercise regularly say music has made a bigger impact on their fitness than any supplement. Meanwhile, 81% say listening to great music inspires them to achieve greatness in their fitness and 77% say if they’re thinking about skipping a workout, music can help get them started.”  

More on the survey from Sonos here.

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