Marc Hogan kicks off his look at vinyl subscription clubs (via @hifidelics) with a heart-warming tale of indie act Sylvan Esso's return to the Billboard 200 due to Vinyl Me, Please making their vinyl release record of the month."
Seriously, that warms my heart. I love it when indies find creative ways to make art, share art and do business all at the same time. It's not easy to do even when they make it look easy.
Hogan considers a number of different angles but I was most struck by the unique approaches successful subscription services are taking:
Vinyl Me, Please - $23 a month, subscribers receive a vinyl record paired with a cocktail recipe and art print plus access to a private digital magazine.
Feedbands -$14.95 a month, always a first pressing, always a new release." Subscriber votes are considered in choosing who's up next.
Turntable Kitchen - $25 a month pairings box" with exclusive 7" vinyl, digital mixtape, 1-2 ingredients, 3 recipes, tasting notes.
Vault from Third Man records - $60 a quarter for quarterly Vault package with 12", 7" and a bonus item. Plus lots of digital goodies, ticket presales and exclusive access to the Vault Novelties shop.
Hogan has more on a great trend at Wondering Sound.