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How Social Media Acts As Online Word Of Mouth

How Social Media Acts As Online Word Of Mouth

Regardless of age or location, the vast majority of those affiliated with the music industry have in some way participated in a social network, as connections on social media grow to replace some traditional means of communication, its role in word of mouth marketing becomes more important. Guest post by Bobby Owsinski of Music 3.0 Social ...

Soundcloud Adds Playlist Stats, New CEO Promises More For Creators

Soundcloud Adds Playlist Stats, New CEO Promises More For Creators

The first announcement under new SoundCloud CEO Kerry Trainor is aimed straight at the creators who made the audio streamer so popular. It's a new playlist stat, which offers new ways to understand where plays are coming from and the people behind them. SoundCloud has launched a new playlist stat, available on the web and on its creator ...

Sonos Adds Voice Control via Amazon's Alexa, Apple's Siri and Google Assistant To Follow

Sonos Adds Voice Control via Amazon's Alexa, Apple's Siri and Google Assistant To Follow

Sonos has added voice control to its wireless speaker system using Amazon's Alexa system and related devices. Apple's Siri and Airplay 2, as well as, Google Assistant voice control will be added next year. Highlights: Available today, current Sonos owners also get voice with Amazon Alexa through a free software update to existing speakers Apple Airplay ...

Techstars Music Accelerator Launches Global Search For 2018 Class

Techstars Music Accelerator Launches Global Search For 2018 Class

Launched by respected startup accelerator Techstars and led by former Topspin and Twitter music head Bob Moczydlowsky, Techstars Music graduated its first class of 11 startups earlier this year. Now, a global search for worthy 2018 candidates has begun. Techstars Music 2018 accelerator starts in Los Angeles on February 5, 2018; and leader Bob Moczydlowsky and his team ...

Microsoft Names Spotify Preferred Music App On 400M Windows 10 Devices, As Tech Giant Exits Streaming

Microsoft Names Spotify Preferred Music App On 400M Windows 10 Devices, As Tech Giant Exits Streaming

Two years ago Microsoft launched a music app and streaming service called Groove, available to 400 million Windows 10 users. Most Windows users barely knew that Groove existed, and today Microsoft acknowledged the failure by partnering with Spotify.   In a big boost for Spotify, Microsoft today announced that it is shuttering its own streaming music service ...

Music And Technology: 4 Disrupters You MUST Pay Attention To

Music And Technology: 4 Disrupters You MUST Pay Attention To

As the music industry continues its second year of promising recovery following the disruption of the digital marketplace and embraces streaming as the dominant form of music consumption, the question is already being raised—what technology will be the next industry disruptor. Guest post by Sergey Bludov, Senior Vice President of Media and Entertainment Practice at DataArt The ...

280 Is The New 140: Twitter To Double Character Limit

280 Is The New 140: Twitter To Double Character Limit

News came late yesterday that Twitter was doubling its character limit to 280. Various sources call it a test, a beta and a slow rollout. But whatever the pace of the character expansion, it's clear that 280 is about to become the new 140 on Twitter.  Can’t fit your Tweet into 140 characters? We’re trying something ...

Amazon Music Adds Alexa Voice Control To Mobile Streaming App

Amazon Music Adds Alexa Voice Control To Mobile Streaming App

Amazon today added Alexa voice control to its Amazon Music app. Early studies show that voice control could be the feature that accelerates mainstream adoption of streaming music. Alexa voice control is now available within the Amazon Music app on iOS and Android in the US, UK, Germany and Austria. Users can ask for music based on genre, decade, mood, tempo, ...

Chatbots: Reality Or Hype?

Chatbots: Reality Or Hype?

Chatbots, also known simply as bots or interactive agents, are programs designed to mimic human conversation via text or audio. The implication of these programs for the music industry could be huge assuming that it isn't all just hype. Guest post by Moses Namara of The Message A chatbot is a computer program that is made to ...

How The YouTube Algorithm Works: A Guide To Getting More Views

How The YouTube Algorithm Works: A Guide To Getting More Views

At over a billion users, YouTube has become a key component of any artist's online marketing strategy. This means it's important to play ball and work with the platforms algorithm to increase the number of views your videos receive.  Guest post by Ric Mazereeuw, originally published on the Hootsuite blog. With more than one billion users—or nearly one-third of ...


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