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Pandora Tops YouTube, Spotify In 2016 Music Listening, As Streaming Beats Radio For First Time

Pandora Tops YouTube, Spotify In 2016 Music Listening, As Streaming Beats Radio For First Time

Pandora, YouTube and Spotify combined to capture 72% of all streaming music listening in 2016. And for the first time ever, enjoying music via streaming was more popular than listening to music on the radio, according to a new MusicWatch survey. Pandora continued to be the most listened to music streamer in the U.S. in 2016 ...

Pinterest Is Becoming A Go To Social Network For Music Fans

Pinterest Is Becoming A Go To Social Network For Music Fans

Pinterest, the go to social network for 150 million fashionistas, foodies who like to snap photos and home decorators is fast becoming a destination for music fans. Why? How? The ability to “pin" videos. To pin a video on Pinterest, users just click the Pin It button on sites like YouTube and Vimeo. The result has been many ...

Measuring Online Audience Engagement [INFOGRAPHIC]

Measuring Online Audience Engagement [INFOGRAPHIC]

Although 'engagement' is often thought of simply as the number of views or shares on a piece of media, there's much more involved when it comes to how audience engagement is measured, particularly by those inside the industry. Guest Post by Bobby Owsinski on Music 3.0 When we think online audience engagement, we usually think of views ...

Paid Audio Streaming Gowing 9X Faster Than Ad-Supported To Drive U.S. Music Consumption In 2016

Paid Audio Streaming Gowing 9X Faster Than Ad-Supported To Drive U.S. Music Consumption In 2016

Paid subscription audio streaming grew almost 9 times faster that free ad-supported audio stream last year. That's encouraging  news for a music industry concerned with the revenue that streaming generates. Pandora's Glenn Peoples breaks down the stats. By Glenn Peoples of Pandora 2016 figures show the U.S. music industry grew at a good clip thanks mainly to ...

Audio Streaming Is Growing MUCH Faster Than Video [CHART]

Audio Streaming Is Growing MUCH Faster Than Video [CHART]

Competition in music streaming is coming from all sides with Amazon, Google and Pandora and more expanding their services to compete with Spotify and Apple Music. Despite the fact that most of these services currently loose money, explosive growth suggests a bright future ahead. According to a  new BuzzAngle report, on-demand audio jumped 82.6% year-over-year in 2016 to ...

Vinyl and One Size Fits All Strategies Will Not Save The Music Business [Mark Mulligan]

Vinyl and One Size Fits All Strategies Will Not Save The Music Business [Mark Mulligan]

Surging vinyl sales may make a great headline, but at just 2.6% of total sales, they won't save the music business, says music industry analyst Mark Mulligan of MIDiA.  The real headline should be the increasing fragmentation of the industry with little overlap between the most popular artists on the vinyl, streaming, singles and album charts. The ...

In 2017, Experience Should Be Everything [Mark Mulligan]

In 2017, Experience Should Be Everything [Mark Mulligan]

Here Mark Mulligan outlines why music streaming services, although they have seen considerable success in 2016, must shift their focus more towards emphasizing the user experience in order to stay afloat. Guest post by Mark Mulligan  of MIDiA on his Music Industry Blog 2017 is going to be a big year for streaming. Spotify will likely ...

The Most Important Music Business Trends Of 2016 [Bas Grasmayer]

The Most Important Music Business Trends Of 2016 [Bas Grasmayer]

This week as part of his Projecting Trends series, Bas Grasmayer looks back on some of the most import music industry trends of 2016, including blockchain tech, virtual reality, streaming exclusives, and bots. Guest post by Bas Grasmayer from the Synchblog What a rollercoaster 2016 has been.  Without even considering the passing away of so many legends, it ...

Virtual Reality, Live Music Seem Like Marriage Made In Heaven

Virtual Reality, Live Music Seem Like Marriage Made In Heaven

The inherent issue with any live music event is limitation of how many people can attend. No matter how large a venue, at a certain point it fills up. This is a problem which virtual reality technology seems poised to solve, at least partially. Guest post by Bobby Owsinski on Music 3.0 One of the downsides of ...


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