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Decoded: The Smart Way To Spend Your Music Money (Pt. 1)

Decoded: The Smart Way To Spend Your Music Money (Pt. 1)

In part one of five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear four pieces of advice from industry experts on when and where to put your money, and the dangers of investing in the both your cash and your time in the ...

Black Box Income Most Musicians Don’t Even Know About

Black Box Income Most Musicians Don’t Even Know About

Some of the most common advice given to indie artists is to populate their metadata. In the streaming age in particular, telling organizations who you are and how to get ahold of you is key to your getting paid. Still, many artists' failure to do this has resulted in pools of undistributed “black box income." Luckily, ...

Guide To Selling Merch, Music At Shows Without Being ‘Sales-y’

Guide To Selling Merch, Music At Shows Without Being ‘Sales-y’

Being a talented musician doesn't necessarily mean that you're also an amazing salesperson, and a lot of artists struggle with how to effectively sell their merchandise without the slimey sales-y feeling that comes from pushing merch on fans. Guest post by Bree Noble of Soundfly's Flypaper When it comes to selling merch and music at live shows, ...

5 Tricks For Writing YoutTube Descriptions To Improve Your Video Rank

5 Tricks For Writing YoutTube Descriptions To Improve Your Video Rank

Frequently neglected, YouTube's description boxes can often be an extremely valuable tool for video marketing and, with a little clever composition, can rocket your video to the top of people's searches. Here we break down how to make it happen. Guest post by Chloe Bennet for TuneCore YouTube video description boxes are an often-forgotten element of ...

6 Analytics Tools: How To Change Future of Music Marketing

6 Analytics Tools: How To Change Future of Music Marketing

After a tough few years during which the sale of physical albums declined precipitously, the music industry seems to be making a relatively speedy recovery. This rebound has been assisted heavily by music companies' harnessing of analytics and big data. Here we look at six such analytics tools that are shaping the future of music marketing. ...

Artists Are Increasingly Rejecting Record Deals

Artists Are Increasingly Rejecting Record Deals

Some record executives are starting to sweat, as  the music industry morphs into one where the climate is significantly more favorable towards a DIY way of doing business and many artists are eschewing traditional label deals in favor of doing things their own way. Guest post by Bobby Owsinski of Music 3.0 If you speak with ...

The Reality Of Music Journalism And How To Get Covered

The Reality Of Music Journalism And How To Get Covered

Getting good press in the music business hasn't gotten easier in recent years. Competition is stiff and engaging the interest of press can be even harder than capturing the attention of fans. Here we look at music journalism and how to cultivate a relationship with industry gatekeepers. Guest post by James Shotwell of Haulix Getting press ...

Playing To Strangers: Why Marketing To People Who Haven't Heard You Is The Most Profitable

Playing To Strangers: Why Marketing To People Who Haven't Heard You Is The Most Profitable

In this piece Amber Horsburgh breaks down some interesting streaming statistics suggesting that, contrary to many conventional marketing theories, marketing to listeners who have never heard your music can be a more profitable approach than trying to cultivate a rapid central fanbase. Guest post by Amber Horsburgh. Amber writes about music strategy via her fortnightly newsletter, Deep Cuts, Subscribe ...

Why Word-Of-Mouth Is Key To Live Music, How To Earn It

Why Word-Of-Mouth Is Key To Live Music, How To Earn It

Despite all the changes the world of music marketing has undergone (technologically and otherwise) word-of-mouth remains the most effective method of selling tickets. So how do you, as an artist, harness the power of such an elusive form of marketing? Guest post by Chris Zaldua of Eventbrite It’s no secret: In the music business, word-of-mouth marketing ...