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Planning A Tour? 4 Expenses You Need To Keep In Mind

Planning A Tour? 4 Expenses You Need To Keep In Mind

Touring is often difficult and expensive, but through careful planning, there is a good deal artists can do to to at least mitigate the latter of these issues. Here we look at four major cost drains that artists need to prepare for in advance in order to avoid inviting financial destitution on the road. Guest post by Rich Nardo from TuneCore If there is one common theme in the DIY touring series of articles I’ve been writing over the past few months…it’s ...

5 Email Marketing Metrics You Need To Be Aware Of

5 Email Marketing Metrics You Need To Be Aware Of

Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you're just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing. Guest post by Hugh McIntyre of the Symphonic Blog These days, so many musicians focus all their marketing attention on social media platforms, and while it’s absolutely a good idea ...

When To Book Gigs: The Ultimate Artist's Guide

When To Book Gigs: The Ultimate Artist's Guide

As with so many things, timing is everything in the music business, and while many artists may spend countless hours perfecting their pitch to venues, no amount of preparations is enough if you make your booking inquiries at the wrong time. Here, we look at the 'when' side of booking gigs, whether you're playing small shows or giant festivals. Guest post by Jeri Goldstein and Chelsea Ira of the TuneCore Blog [Editor’s Note: This article was co-written by Chelsea G. Ira and ...

Why Right Now Is The Best Time To Launch A Music Career

Why Right Now Is The Best Time To Launch A Music Career

While it's been a tumultuous past decade for the music industry, and things are showing no sign of calming down, all the chaos has created a tremendous amount of opportunity for artists across the music business spectrum. Guest post by James Shotwell of Haulix The music industry is an absolute mess right now, and that’s good news for artists big and small. The music industry, as we know it, is roughly one-hundred years old. Comparing the business of music today to ...

Why Artists Who Don’t Cultivate Sustainable Lifestyles Stop Making Music

Why Artists Who Don’t Cultivate Sustainable Lifestyles Stop Making Music

In this piece we explore why artists with lofty goals of making music their full time career are so often brought down by their ambitions, and how artists can better advance their position in the industry through setting a series of achievable goals and focus ing on career sustainability. Guest post by Patrick McGuire for TuneCore It’s safe to assume the majority to people who will read this are musicians who began their careers with the goal of being able ...

The Upside To Releasing Your Music On Cassette

The Upside To Releasing Your Music On Cassette

As with so many trends, how we consume music can seem as cyclical as anything else,  as most recently evidenced by the resurgence of cassette tapes. Much like vinyl, this seemingly antiquated format has been making something of comeback of late, and there are a few good reasons why. Guest post by Angela Mastrogiacomo of Soundfly's Flypaper Everything that was once old becomes new again. First it was vinyl and now we want to make a case for a medium ...

Why Streaming Royalties Will Always Stay Too Low To Make A Living Off Of [Video]

Why Streaming Royalties Will Always Stay Too Low To Make A Living Off Of [Video]

Disc Maker's Tony van Veen details why he believes that streaming services will never pay independent artists enough in royalties for them to make a comfortable living in the way that physical CD sales once did. Guest post by Tony van Veen of Disc Makers I’m afraid I have bad news, Tony… If you were hoping to get paid a higher royalty by Spotify, Apple, Amazon, and the other streaming companies, it ain’t gonna happen. I’ve been in this business ...

How to Take Care Of Yourself, Your Music Career [VIDEO]

How to Take Care Of Yourself, Your Music Career [VIDEO]

No matter where you turn, people are always telling you to work harder in pursuit of success, but the reality is that it can be just as important to take time off from your work, and nonstop hustling can be detrimental in the long run. Guest post by James Shotwell of Haulix Everywhere you look, people are encouraging you to work harder, but there is more to life and success in music than grinding yourself to death. The world is ...

How To Write Improved Subject Lines That Get Your Promos Opened

How To Write Improved Subject Lines That Get Your Promos Opened

Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you're able to craft a subject line that's truly masterful. Here, we review the different types of attention grabbing subject line. Guest post from Promoly  How many unopened emails are currently in your inbox? 200? 600? Or perhaps, you’re on a few different mailing lists – 1,653 then? And that’s after doing ...

Best Career Advice That Nobody In Music Takes Seriously

Best Career Advice That Nobody In Music Takes Seriously

While much of the advice that is dispensed to those looking to develop their music industry career emphasizes the importance of the hustle and maintaining forward momentum at all times, but new evidence is emerging that such a mentality is actually harmful to artist's mental and physical health. Guest post by James Shotwell of Haulix The best advice for avoiding burnout and developing your career requires the least amount of work. We live in the ‘motivation age.’ Whether it be ...


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