Driving fans to an artist's site only to redirect them elsewhere to purchase a download or t-shirt means lost revenue and a chance to capture valuable fan and marketing data. The reams of a growing number of major and indie artists are building their own.Guest post from Single
You drive traffic to your website. Why do you send fans elsewhere to download your music?
Not only are you giving DSP’s a cut of your revenue, you’re also missing out on data that accompanies the sale. Who purchased a digital version of your album after they bought your new t-shirt? If 1,000 fans purchased the deluxe version of your album, where are these passionate fans located?
This is crucial information when planning releases, bringing on a producer, collaborating with other musicians, hiring a manager, getting radio airplay, working with a PR firm, and booking a tour.
One way to create your own web store is through Shopify
, a powerful e-commerce platform packed with tons of tools for merchants. From invoicing, setting up a domain, building out a web store, managing products and inventory, fulfilling orders and handling paymentsShopify does it all.
But what about artists who already operate a store on their own website, or aren’t interested in a full-featured service?
Welcome Shopify Lite
Integrate Shopify Lite
with your current website, whether you use Squarespace, Wordpress, Weebly or built it entirely yourself.
Shopify Lite is a great way for artists of any size to manage e-commerce. The service allows you to sell music directly from social media
and provides a POS system
so you can take your store on the road. You can communicate with customers via messenger
to both provide support and even complete entire orders.
When paired with the Single Music app, Shopify Lite provides even more benefits for artists:
- Physical & Digital sales reporting to Nielsen Soundscan for the Billboard Charts
- Bundle a digital download with any product sold through your store
- Release management tools including automated digital delivery on release date