72 Musicians was made and released by Topspin's VP of Product Design Bob Moczydlowsky; so, the partnership is an obvious fit. Following the usual Topspin model, the film has been released in bundles ranging from an $8 iPhone to DVDs with t-shirts and posters, and all the way up to a $400 version on a hard drive with all the film's assets and a Creative Commons-licensed for the buyer to edit and release their own version.
Watch the trailer: