Eight Million YouTube Views and a Sonny Rollins iPhone App


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Bret Primack is pleased to report that his YouTube Jazz Video Guy channel has passed eight million views and that he’s just released a Sonny Rollins iPhone App.

On the cutting edge of technology and music since he co-founded Jazz Central Station, the first Jazz website, in 1994, Bret is an outspoken advocate for utilizing new media as marketing and distribution tool for Jazz. “To reach new listeners, as well as consolidate the existing global Jazz audience, it’s important to provide access to Jazz on all new media platforms, including YouTube and the iPhone, as well as social media networks Facebook and Twitter.”

Bret has produced and posted over four hundred videos that appear on YouTube, artist and label websites. Working closely with Sonny Rollins, Joe Lovano, Billy Taylor, the Concord Music Group and Mosaic Records, Bret has developed a reservoir of content that’s regularly updated, and, a loyal, enthusiastic worldwide following. “What’s different now is that my audience communicates directly with me through email, Facebook and YouTube comments. Jazz is truly a global medium and the internet empowers musicians and record labels by facilitating the creation and distribution of content. But just as important is the direct connection with the listener."

The Sonny Rollins iPhone App, Bret’s latest creation, is a mini-website where users can access Sonny’s music, videos, and concert tickets. “Once the free App is downloaded from iTunes, it’s very easy to sample and purchase the music, from any location. One click from the App and the music is automatically downloaded to the iPhone. With thirty five million iPhone users, there is a considerable potential audience for Apps worldwide."

This story appears courtesy of All About Jazz Publicity.
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