Today announced a collaboration with the Vans Warped Tour and the National Oceanic and Atmospheric Administration (NOAA)’s Monterey Bay National Marine Sanctuary to clean up the waterways surrounding Monterey Bay on August 18, 2009.
The third annual clean up will be led by more than 100 band and crew members from the Vans Warped Tour (http://www.warpedtour.com), the music industry’s most successful and longest-running domestic touring festival. It is part of a program that EarthEcho International is piloting with the Vans Warped Tour to engage pop culture heroes as champions for ocean conservation through the pioneering use of custom online technologies that can be used to meaningfully engage people in pro-environmental action in live-event settings and in their communities. Bands participating in this year’s clean-up include Big D and the Kids Table, The A.K.A.s, Therefore I Am, TAT and The Architects.
“Ocean protection, conservation and restoration is the defining environmental crisis of the 21st century,” said EarthEcho International Co-Founder and CEO Philippe Cousteau. “Over the next 50 years, we must embrace the new promise of just, healthy, and abundant Oceans. EarthEcho International’s program with the Vans Warped Tour will inspire a whole new generation to take action to restore and protect our water planet.”
The clean up is one way for bands to be a part of “Warped ecoRoadie” (http://www.warpedecoroadie.com), a digitally-driven series of eco-challenges, in which bands and fans of the Vans Warped Tour will work together on teams to “clean up their acts” and have the biggest environmental impact. Throughout the course of this summer’s tour, EarthEcho has provided bands with online tools to communicate a range of action opportunities to their fans before, during and after the Vans Warped Tour, and to track and report on the collective impact of the direct action responses to these calls-to action. But the eco-challenges aren’t just for rock stars – anyone can participate. The result: events like the Vans Warped Tour are turned into catalysts for greening action nationwide.
For more information contact Just Roots PR.
