Develop Your 2010 AllAboutJazz.com Advertising Strategy


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January 2010 marks the first in AllAboutJazz.com's series of quarterly advertising newsletter announcements. Our goal is to help you develop the most cost-effective ad campaign and keep you in the loop on new website features to ensure you get the absolute best bang for your buck. As the leading traffic destination for jazz online, AAJ should be your first stop for advertising; and we'll make sure your message reaches the greatest number of readers either around the world or in your own community through geo-targeted ads.

In addition to banner space, AAJ offers (new CD) Showcase and a weekly Listening Party to promote new releases. Combining these premium services with our free services like press release syndication, MP3 Download of the Day, Photo of the Day, Photo Carousel and Contest Giveaways ensures that we'll leverage all available AAJ assets to help you generate impressions, build brand and drive traffic.

To quickly recap 2009, All About Jazz won its 8th consecutive JJA jazz journalism award for “Best Website Covering Jazz"; our Alexa.com rank held steady at 26K (14K in the US); our CTR (click-through rate) on all ad campaigns ran from 4 to 18 times industry average; our traffic increased by 25%; and our Google rank improved to a high 7. AAJ is the most relevant, most trafficked and most respected jazz destination on the internet.

Advertising at AAJ has always been a simple and flexible process where you determine your budget and campaign duration. It's DIY, but as we develop more opportunities like the Listening Party, the more important it becomes to develop packages that best suit your needs and leverage AAJ's capabilities (premium and free) to their fullest.

Also, if you own and operate a venue in New York, you should know AAJ's NYC metro readership has topped 50,000 unique visitors in a given month, and with online advertising at AAJ, your ad is guaranteed to be seen and you can monetize your click-through traffic. We encourage you to strongly consider advertising your monthly performances on a regular basis, as well as posting your events to our regional calendar.

AAJ plans to work more closely with you to develop your ad packages—whether it's an annual festival proposal or an ongoing proposal to promote your music, your venue or your website. We can discuss your options over the phone or via email—whatever works best for you.

Please email advertising@allaboutjazz.com about your 2010 ad budget and learn how AAJ can best serve your advertising needs. We look forward to working with you.

All the best,

Michael Ricci
All About Jazz


  • Industry standard sized ads: 728x90, 300x250, 160x600, and our geo-targeted 125x160 in the JAZZ NEAR YOU box.
  • Listening Party: For a short time, we're discounting our Listening Party/Album stream to $250/week.
  • New Release Showcase: Tremendous results since 2002.

Click here for our rates.

Showcase | Banner | Listening Party | Combination (of the three)

This story appears courtesy of All About Jazz Publicity.
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