Deezer Signs With Targetspot, Flirts With IPO

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Deezer, has signed a two year deal with Targetspot, the digital audio ad platform, to be the exclusive seller of the music streaming service's audio advertising inventory in five countries.

Targetspot will sell Deezer’s audio ad inventory in the United States, Canada, The Netherlands, Spain and Italy. Deezer has 14 million monthly active users in 180 countries.

“It was important for us to find an ad sales house partner in some of our key markets," said Marianne le Vavasseur, VP Ad Sales. Deezer has built a high-quality audience and advertising ecosystem, with a well-established in-house advertising sales house. The partnership with Targetspot and the help of their sales team will let us speed up the monetisation of our free audiences through audio formats in the five countries covered by the agreement”

A Possible IPO 

After pulling an IPO back in 2015, Deezer seems ready to try again.

“Going public is an opportunity… it is something that we will consider in the next 12 to 18 months,” Deezer CEO Hans-Holger Albrecht told The National.

“We know financial markets love music streaming companies as you saw in the case of Spotify [which went public with $26.5bn valuation in April 2018]. As a company, we are of the right size… we will raise an IPO, if everything goes well,” said Albrecht.

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