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Cheap Trick Preps 'The Latest,' 'SGT. Pepper' Live Releases

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Cheap Trick is stepping outside of the label world to release its next studio album, “The Latest," itself.

The veteran rock group will start taking pre-orders for the 13-track set, which it recorded during the past year mostly in Los Angeles with producer Julian Raymond, on Friday via its official web site, www.cheaptrick.com, and at Amazon.com. Those who pre-order will receive “The Latest" on June 23, the day Cheap Trick starts it summer tour with Def Leppard and Poison in Camden, N.J. Amazon will have exclusive rights for one month, and the album will also be available in limited LP and 8-track editions.

Dave Frey of Red Light Management tells Billboard.com that via Amazon and other database information, anyone who's purchased Cheap Trick music, merchandise or concert tickets in the recent past will be notified about the album. Those buying tickets for the tour will also be able to purchase “The Latest" at a slight discount.

“We just want to sell it over time and not have it be all about making a big impact in the first few weeks," Frey says. “We've got a lot going on with online marketing direct to people who have bought Cheap Trick things. We want to try to do as much direct to consumer activity as possible and do everything we can to remove anything that's in the way of the band reaching the fans directly."

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This story appears courtesy of Billboard Magazine.
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