Every week for 90 minutes indie musician Mathew Ebel performs live from his basement on the internet via UStream. During this performance, captured by WBUR in Boston, Ebel has about 300 viewers spread across the globe who interact with him and each other during the set.
Ebel has used his show to sell albums and about 70 subscriptions that range from $5 a month to a $150 V.I.P. pass which includes a bbq at his house. It's a humble beginning born out of frustration with more typical ways of building an audience. “It wore me out after a while," he admitted, trying as the WBUR reporter Andrea Shea wrote, “to get the attention of people who really don't have that much attention left."
Is this success? While Ebel's audience is modest so far; it's a beginning and shows, at the very least, that there is no single right way to star building a career.
Here's Ebel updating his fans about his recent activities on a short video:
