All About Jazz

Home » News » Music Industry

Dear All About Jazz Readers,

If you're familiar with All About Jazz, you know that we've dedicated over two decades to supporting jazz as an art form, and more importantly, the creative musicians who make it. Our enduring commitment has made All About Jazz one of the most culturally important websites of its kind in the world reaching hundreds of thousands of readers every month. However, to expand our offerings and develop new means to foster jazz discovery we need your help.

You can become a sustaining member for a modest $20 and in return, we'll immediately hide those pesky Google ads PLUS deliver exclusive content and provide access to future articles for a full year! This combination will not only improve your AAJ experience, it will allow us to continue to rigorously build on the great work we first started in 1995. Read on to view our project ideas...

1

Atvenu Rakes in over $100 Million from 4.2 Million Units of from Merch

SOURCE:

Sign in to view read count
atVenu launched in January 2013 offering merchandise management via the web and mobile apps, including warehouse and trailer inventories and Soundscan reporting, and have gone on to great initial success. This week they reported their sales to date having settled 25,000 shows, moving 4.2 million units of merch and grossing over $100 million in sales revenue. Given the importance of merch to touring artists and the complexities of handling tour demands for major artists, atVenu seems to have found its sweet spot.

atVenu revealed this week that they've accounted for sales at 25,000 shows settled in the last 18 months.

“In 25,000 shows, we’ve worked with more than 1200 artists in every genre and of all sizes to manage the sale of over 4.2 million units worldwide. This translates to over $100 Million (approx. based on exchange rates) in Gross revenue sales, $78 Million in the US alone."

They broke this down into two charts including the kinds of merch sold.

atVenu Units Sold Worldwide



 

atVenu U.S. Gross Merch Sales



If you're having troubles with the charts here, please check them out on atVenu's post.

They say they're going to keep releasing data, such as the colors of tshirts sold, that probably will strike some as boring but will be fascinating to others.

Count me in the latter. For example, atVenu's points out that in the second chart:

“TShirts account for 62.87% of revenue. Include Tank Tops, CDs, Zip-Up Hoodies, and Sweatshirts, and these top 5 items generate 81.64% of revenue settled in atVenu."

Interesting though, looking at the list as a whole, you realize that some of the bigger acts could easily fill stores of their own. I haven't been getting to those big shows so it makes me wonder just how much of a shopping experience is possible and how big an opportunity is still being missed onsite.

Continue Reading...

This story appears courtesy of HypeBot.
Copyright © 2018. All rights reserved.

Tags

News

Sponsored announcements from the industry.