If you want to get the news about your latest album release out into the world, jazz journalists (aka bloggers, music writers, critics, reviewers…) are one of the most effective ways of doing this.
But if you decide to take care of this work yourself, as a musician, there can be a lot of uncertainty about the best way to do it:
- How long in advance should you pitch?
- Will journalists even work directly with a musician?
- How can you contact the right music critics?
- What should you include in you press release and initial pitching email?
Jazzfuel.com ran a survey
with more than 80 jazz journalists from around the world (including several who write for All About Jazz) to get their input on all these things.
You’ll see that the average lead time between pitching and review is one month, the majority of journalists still want physical CDs and how 90% of music critics have no problem with being approached directly by the artist themselves.
Oh, and here’s one piece of advice which was repeated—in various ways—by so many of the writers: Don’t be afraid to follow up with journalists after the initial pitching email!
You can find all the information, as well as some individual advice from lots of the participants and a free PDF summary of the results.Download Survey Results
This story appears courtesy of Jazzfuel.
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