APAP JazzConnect Session: What Jazz Can Teach Us About Winning Audiences? @ Sheraton New York Hotel & Towers: January 9


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The Association of Performing Arts Presenters features jazz—its leaders, masters and music—at annual performing arts industry conference in New York City.

What Jazz Can Teach Us About Winning Audiences?

Sheraton New York Hotel & Towers
Riverside Ballroom, 3rd floor
New York, NY

Mon, January 9, 2012
8-10 AM


About the event

Don't miss this interactive session with Christy Farnbauch and Bob Breithaupt from the Jazz Arts Group. They will share findings from a newly released, groundbreaking study of jazz audiences. While the Jazz Audiences Initiative focused on learning more about the attitudes and behaviors of current and potential jazz ticket buyers across the U.S., presenters of all genres will come away with new insights for winning audiences.

Is your current hall a barrier? Are you rewarding ticket buyers who bring friends? What strategies are you using to extend the artistic experience beyond the concert? All this and more will be explored. Christy and Bob will also share an update from a series of workshops at the 2012 Jazz Education Network (JEN) Conference on “Developing Tomorrow's Jazz Audiences Today."

About the Association of Performing Arts Presenters

The Association of Performing Arts Presenters, based in Washington, D.C., is the national service and advocacy organization dedicated to developing and supporting a robust performing arts presenting field and the professionals who work within it. Our 1,400 national and international members represent leading performing arts centers, municipal and university performance facilities, nonprofit performing arts centers, culturally specific organizations, foreign governments, as well as artist agencies, managers, touring companies, and national consulting practices that serve the field, and a growing roster of self-presenting artists. As a leader in the field, APAP works to effect change through advocacy, professional development, resource sharing and civic engagement. APAP is a nonprofit 501(c)3 organization governed by a volunteer board of directors and led by President & CEO Mario Garcia Durham. In addition to presenting the annual APAP|NYC conference—the world's leading forum and marketplace for the performing arts (January 6-10, 2012)—APAP continues to be the industry's leading resource, knowledge and networking destination for the advancement of performing arts presenting.

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