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Alligator Record's Bruce Iglaur Wins Digital Music Innovation Award

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Airplay Direct has named industry veteran Bruce Iglaur, President & Founder of Alligator Records, as the recipient of the first Iconic Innovators award. The award was created to recognize innovators in the realm of digital music in the industry. The award will be given yearly to the member of Airplay Direct who best embraces the vision and opportunities that digital innovation in the Music Industry has and continues to create, the company said.

As a part of the award, AirPlay Direct is honoring Mr. Iglauer with a $50,000 AirPlay Direct 'Marketing & Awareness' Campaign for his and award winning Blues label, Alligator Records.

“I’m extremely honored to receive the first “Iconic Innovators” Award from AirPlay Direct. Although Alligator is over 40 years old, we’ve always tried to make sure that we stayed on the technological cutting edge. We were the first Blues label to manufacture compact discs in 1984. We were selling online from our own website twenty years ago; and we were among the first independent labels to commit to streaming services and download stores.

More recently, we began working with AirPlay Direct to deliver our music to radio and online programmers around the world. This has been a great decision for us, and the AirPlay Direct staff have been terrific to deal with. I also have to give kudos to Josh Lindner, Alligator’s Director of New Technology, who first connected Alligator and AirPlay Direct, as well as leading us to many other new technology opportunities," Iglauer said. -  via CelebrityAccess

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