While its become controversial within the industry
, there's no denying that YouTube remains one of the most important social media platforms for music. Here we go beyond the basics, and look at some more in-depth ways to promote your music and reach fans.Guest Post by Fiona Z Weib
YouTube is one of the most important social media platforms you could have as an artist – almost 5 billion videos are watched every single day
, so you know you can’t miss out on your fanbase there!
While we all know to update our channel banners, utilize ads for your videos and include YouTube cards to promote your album
, there are even more things you can do to make sure your YouTube channel is to the max in its ability to be found by your fans and shared with the world. Let’s get to it! 1) Make a channel trailer
(2 min or less
): This can either be a direct call to action for new users to subscribe to your channel or a compilation of videos from your channel. Most artists starting out do the direct call to action asking viewers to subscribe to their channel. Once you make a channel trailer you’ll be able to effectively use the channel ad feature! This can automatically play whenever anyone who hasn’t already subscribed to your channel goes to your channel, and you can also make it eligible for free advertising from YouTube!Example 1
and Example 2
It can take some time to make a really effective channel trailer, so in the meantime you can apply the “other five”…2) Channel Keywords
– utilize and really think about what keywords you want to describe your channel. Include similar artists and/or interests that you followers are into. 3) Branding Watermark
– you can make sure every video has your logo. Get your logo with white and transparent background, and upload it as your watermark. Voila! Every video is branded – don’t worry, it’s subtle!4) Associated Website
– link your website to your channel! If you have a website you’d like to use for cards and annotations, this will also help your legitimacy in search results both on Google and YouTube.5) Connected Accounts
– right under your banner, you may notice small icons to your other accounts like Facebook
, Twitter, etc. Make sure all the important links are there, including where people can buy your music!6) Subscribe to other channels
– yes, you must give to receive. Add similar artist’s channels to your featured artist channels. With users spending on average 40 minutes on YouTube
, they could use that time to find your channel through a similar artist!
That’s it! See, I told you they were small…yet very important in order to utilize your YouTube channel as best you can, especially if you are heavy on promoting your music there. I hope you use them and be on your way to see your channel grow!