3 Things the Music Industry Can Learn from Gaming


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On the MIDEMblog, Albin Serviant, the CEO of interactive music company offers some critical lessons music professionals could learn from the video games industry.

    • #1: Consumers like to be social while they are entertained
  • #2: Consumers like to personalise their entertainment.
  • #3: Consumers want to gain status through competition.

“Today's fan wants more than just a track," accoding to Serviant. “They want a participative, personalised experience in a social environment.  This is something they had in the analogue world as they listened to LPs with friends...and now they are seeking it in the digital world."

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