1

12 Questions To Ask Yourself Before Posting On Social Media

SOURCE:

Sign in to view read count
As I've said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn't mean that you're using it effectively for promotion. There's a mindset that's needed before you can use any network as a promotional tool.

Guest post by Bobby Owsinski on Music 3.0

Here are 12 questions to ask yourself (thanks to this Time article) before you post to any social network that will help you focus your content for greatest impact.

1. Is the message educational or entertaining? Stop if it doesn't fit these categories.

2. Is the voice correct? Remember to stay within your brand and not get too personal.

3. Is it too long? Shorter posts get more engagement.

4. Is the URL correct? You did remember to include a link, right?

5. Should I target a specific audience with this message? Sometimes it's better to just address a specific portion of your audience or fanbase.

6. Did I use the right keywords and hashtags to maximize exposure? Keywords and hashtags are still important.

7. How many times have I already posted something today? Too many posts in the day may mean that this one could be ignored.

8. Did I spell check? Something that people notice immediately.

9. Will I be okay with absolutely anyone seeing this? Stop and rewrite if you feel the slightest bit uncomfortable.

10. Is this reactive communication or is it well thought-out? If you're angry, take an hour to calm down before you post.

11. Did I make the most of visual content—images, video, slides? Visuals increase engagement on almost all platforms.

12. Did I make the most of my update text—headline formulas, polls, quizzes? You only have so many chances for attention so make the most of them.

The best way to use social media as an effective promotion tool is to post great content. Follow these 12 questions and you'll always be sure that you're in the ballpark.

You can also read some excerpts from my Social Media Promotion For Musicians book on the excerpts section of bobbyowsinski.com.

Continue Reading...

This story appears courtesy of HypeBot.
Copyright © 2020. All rights reserved.

Tags

Jazz News

All About Jazz needs your support

Donate
All About Jazz & Jazz Near You were built to promote jazz music: both recorded and live events. We rely primarily on venues, festivals and musicians to promote their events through our platform. With club closures, shelter in place and an uncertain future, we've pivoted our platform to collect, promote and broadcast livestream concerts to support our jazz musician friends. This is a significant but neccesary effort that will help musicians now, and in the future. You can help offset the cost of this essential undertaking by making a donation today. In return, we'll deliver an ad-free experience (which includes hiding the bottom right video ad). Thank you.

Get more of a good thing

Our weekly newsletter highlights our top stories and includes your local jazz events calendar.