When the word image" is presented, it can be seen as someone trying to create something out of the proverbial music factory. However, there are benefits to creating a brand image as an artist. In the midst of shortening attention spans everywhere, an image for your brand can create a consistent picture for fans to remember. When done correctly, creating a successful brand image can give you a better platform for your music to stand on. Check out Max Snow's tips on creating a successful image on MusicThinkTank.com
To have a music career means more than just making good music. Fans want more than just songs. They want a figure that is the human representation of the songs that mean so much to them. You need to be the whole package to attract listeners, who want to undergo a genuine, authentic, and all-encompassing music experience."