Now the 59-year-old-icon of the Las Vegas Strip is shutting its doors, yet another victim of a deep recession that has squelched the city's tourism for more than three years.
In southern Nevada, casinos are frequently bought, sold, remodeled or imploded to make way for new resortsbut rarely shuttered.
The announcement will darken roughly 1,700 hotel rooms, thinning competition in a town of 150,000 roomswidely considered too many. But it also deals a psychological blow to Las Vegas, where a lumbering recovery seemed to be underway.
Los Angeles nightclub impresario Sam Nazarian scooped up the Moroccan-themed Sahara in 2007 and vowed to restore the Rat Pack-era jewel, which had grown tired and tatty, into a hotspot for the rich and beautiful.
But on Friday, the mogul who had targeted the Sahara as part of a budding hotel chain called SLSfor style, luxury and service"admitted defeat.
His company, SBE Entertainment, announced that the Sahara will close May 16 because running the property was no longer economically viable." More than 1,000 employees will lose their jobs.
Within the last year, the Tropicana hotel-casino, another Old Vegas haunt, was freshened up with South Beach decor. Owners poured tens of millions of dollars into the transformation.
But no such savior emerged for the Sahara.
It sends a signal that not only are the owners not that confident in the near future, nobody else is confident enough to say, 'Hey, I'll take it off your hands,' said David G. Schwartz, director of the Center for Gaming Research at the University of Nevada Las Vegas.
Once the Sahara shuts its doors, the Strip's north end will somewhat resemble the recession-battered cul-de-sacs that dot Las Vegas, which leads the nation in foreclosures and joblessness.
Not far from the Sahara sits the incomplete Fontainebleau hotel, a gleaming blue tower expected to stand unfinished for years, and the steel carcass of Echelon, where construction stalled in 2008. Also nearby are empty swaths of land where planned projects never broke ground.
The area did see the construction of the lavish Wynn and Encore hotel-casinos. But as gaming analyst Dennis Forst of KeyBanc Capital Markets observed, The Sahara will go dark and sit there as an empty dinosaur of the old Las Vegas Strip."