Prediction: Apple, Google Finally Launching Subscription Services Will Be a Game-Changer

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By David Dufresne (@DavidDufresne), CEO of Bandzoogle, a website builder and marketing platform for independent music artists.

I think when Apple and Google finally launch subscription music services (or partner up with an existing one), and bundle them with each iOS and Android device sold, this will be a huge game-changer. It will definitely be the tipping point towards massive adoption of on-demand music access, and it will accelerate the downfall of music ownership.

 "As soon as streaming becomes the leading way people consume music, it will highlight the issues surrounding revenue and business models for everyone involved and really pave the way to a new era — for both good and bad."

It will obviously impact the current providers (Spotify, Rdio, Deezer, etc.), but as soon as streaming becomes the leading way people consume music, it will highlight the issues surrounding revenue and business models for everyone involved (artists, labels, tech companies) and really pave the way to a new era — for both good and bad.

All the stakeholders will be forced to look hard at their business and understand the new market rules at play. Some will have to give up or pivot their businesses (and the bigger you are, the harder it is to achieve that...), but others will be able to either build a sustainable business around streaming, or use it as leverage to create businesses around the experiences made possible by streaming services.

“Once smart, creative and connected people measure their performance by something else than number of sales, they'll start working on replacing the main old model by a diverse number of new models."

Hopefully a lot of the efforts and creativity that have gone into sustaining a “sales of recordings" industry for years will go after new these business ideas and revenue models. Once smart, creative and connected people measure their performance by something else than number of sales, they'll start working on replacing the main old model by a diverse number of new models.

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