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Creating Authentic Buzz: Gabriel Alegria and Sofia Koutsovitis on Video

SOURCE: Published: 2008-01-19
Buzz has equated success in the popular music world for several years. When pop artists participate in an outlandish event, they get people talking and draw more attention to their work. Many times a publicist will plaster an artist's image, voice, and actions in every possible location so that people can't help but talk about [...]


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