If your music is on Spotify you can choose to take a passive approach and simply make it available to people who seek it out. But if you want to make the most of being on Spotify, then you'll have to become more actively involved. Hospital Records' Matt Riley recently shared his take on what you can do to build a stronger following on Spotify.
Matt Riley, head of sync & marketing for Hospital Records
, has a few tips for making the most of Spotify
.Make The Most Of Your Music On Spotify
Include Spotify as a destination for your music on all marketing emails and social networks."
Let the people know!
Create playlists to encourage fans to discover your catalogue."
Playlists are definitely a great way to use Spotify to bring attention to your music. As Riley points out, you can include music from other labels too, to complement your own."
Chris Robley has a number of creative ways to use Spotify playlists
to promote your music.
Build an app."
Apps are a particularly powerful way to build a presence on Spotify as the recently released Electrospective App
Apps are a worthy marketing expense. Alison Lamb points out
that Spotify apps can boost your listens dramatically.
Don't hold back."
Riley advocates releasing music on Spotify at the same time it's released for sale pointing to data that shows that the biggest listenership spikes are right on release."Not everyone agrees
with this position. Mark Mulligan has a well-considered take
on such release strategies.
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