A major credit card company, a Chinese cultural icon, a car manufacturer and a consumer electronics giant will on be on hand to participate in Midem's plenary conference programme, Visionary Monday on January 28. Sponsored by Accenture and Nokia, Visionary Monday is devoted to the theme Disruptive Creativity: Illuminate Your Business in a Competitive Marketplace."
Chinese pianist Lang Lang will deliver a keynote address, talking about how technology helped him to reach a broader audience and break through barriers in the traditional classical music world. American Express marketing head John Hayes will discuss the company's Unstaged" live streamed concert series and how digital partnerships can drive music sales.
TJ Kang, SVP Media Services, Samsung Electronics, Olivia Solon, Associate Editor of Wired, and Paul Mascarenas, CTO of US car giant Ford will also be on hand to host a wide-ranging discussion about how the social media revolution is changing the way consumers experience content.
Other panels planned for Visionary Monday include Incubus manager Steve Rennie and Mark Hoppus, producer and founding member of Blink-182 discussing the music industry's reaction to innovative technologies. Jean-Noël Tronc, CEO of Sacem, and Robert Ashcroft, CEO of PRS for Music, will represent the authors' rights organisation viewpoint, while Johan Lagerlöf of X5 Music and Rolf Budde of Budde Music will show how labels and publishers handle this creative renaissance.
Opening the conference event, Trinidadian rapper/producer Theophilus London, Nokia's VP & Global Head of Entertainment Jyrki Rosenberg, Warner Bros Records' Lori Feldman and MAC Presents' Marcie Allen will focus on the subject of artists leveraging tech and brands.
For more information, or to register, check them out online at: midem.com. - via CelebrityAccess.
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