The concept of recording and delivering live shows to fans who might want to remember a great night out makes a lot of sense on the face of it but making that happen requires a lot of steps.
Geekwire spoke with CEO Dean Graziano about the shutdown. He said in addition to not being able to raise additional funding, Lively faced licensing issues which were proceeding slowly.
Switchcam faced related issues with their video product for recording live shows. A major problem seems to be less about willingness and more about there being no system in place to facilitate this exact kind of licensing so it becomes an extra problem no one wants to deal with.
I'm sure it's more complicated than that but adding a complicated requirement to a business experiment is often what kills the experiment.
The interview with Graziano yielded a couple of poignant quotes:
“The music business, and it is no secret, no one is making any money...It is tough to make money when you don’t own the content.”
The music space is definitely not for the faint of heart."
No, it's not.