JoyTunes Raises $5 Million, Gives Registered Teachers Free Access

SOURCE: Published: | 504 views
JoyTunes creates apps that allow people to teach themselves to play music but they've also become a favorite of many teachers who encourage their students to use the apps to support practicing. Their apps generate revenue through paid accounts and in-app purchases. Recently JoyTunes completed a $5 million Series A round and, in what sounds partly like a leap of faith, are now giving registered teachers and their students free access to Piano Maestro. CEO and Co-founder Yuval Kaminka says it's a move to partner with teachers and grow the larger digital music learning pie.

JoyTunes currently features two iOS apps: Piano Dust Buster and Piano Maestro. The latter is now free for registered teachers and their students.

For anyone who's worked with kids the following video of a key Piano Maestro feature should help make it clearer why music teachers are digging JoyTunes:

Assign Home Challenges with Piano Maestro

JoyTunes announced their $5 million Series A round earlier this month.

CEO Yuval Kaminka says they support his emerging plan to turn teachers into partners:

“Music teachers are the gatekeepers to everything that’s happening in music education...They’re a natural partner."

“It’s a ‘Let’s work with them’ approach...We want to remove anything that blocks adoption. Let’s become true partners with the teachers to introduce technology into music education.”

However Kaminka is giving up 40% of their current revenue to grow the digital music learning pie without seeming to have a new revenue model. Quite bravely they seem to be planning to figure that out once they have an even deeper knowledge of their users' needs:

“My knees are still shaking from this...[but] We'll understand our customers' needs better over time...and be able to deliver on the magic of turning everyday play into musical performances."

Stay tuned!

Continue Reading...

This story appears courtesy of HypeBot.
Copyright © 2015. All rights reserved.

Post a comment

comments powered by Disqus

Shop For Jazz Music


Sponsor: ECM Records | BUY NOW

Enter it twice.
To the weekly jazz events calendar

Enter the numbers in the graphic
Enter the code in this picture

Reset password.

Log in

One moment, you will be redirected shortly.
Events On Demand!

Email Local Jazz Events

News Search

or search site with Google