India's New Partnership: Bollywood and Hip-Hop

The rapper once dubbed “America's Most Loveable Pimp" by Rolling Stone makes his debut in India this summer, with a guest appearance on the title track of a highly anticipated Bollywood movie, Singh Is Kinng. The movie is set to open in August, but the title song is already in heavy rotation on some radio stations in India. A fusion of hip-hop and bhangra with a simple chorus ("Singh is Kinng, Singh is Kinng, Singh is Kinng"), it features Snoop Dogg giving “what up to all the ladies hanging out in Mumbai" and rapping about “Ferraris, Bugattis and Maseratis."

Snoop Dogg wears a Sikh turban and an ornate long coat called a sherwani in a video of the title song, which was shot this year in Chicago. Geffen Records owns the distribution rights to the song in the United States and Canada and may release it later this year as part of a compilation.

I really dig how much music is infused with the movies in Bollywood. Lots of hip-hop tracks sample Indian music, and a lot of their music sounds like it was influenced by hip-hop. We're putting together something real big in India, live shows and more movies with some of my Bollywood homies. I'm coming to take over Bollywood, I've never been able to come over there and do shows for you all, but now I'm going to come and do shows. This is just the beginning.
-Snoop Dogg