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TECHNOLOGY April 12, 2014

Heartbleed Bug: A Musician's Guide to the Web's Biggest Security Threat

Ideally you've already heard of Heartbleed and are acting accordingly. If not, you need to know that a “crypto bug" in OpenSSL has been identified that, if exploited, “allows attackers to eavesdrop on communications, steal data directly from the services and users and to impersonate services and users." Yeah, yeah, sounds scary but what's a musician ...

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TECHNOLOGY April 10, 2014

Twitter Redesign-in-Progress Offers Fresh Music Marketing Potential

Yeah, the extra photos and tagging that Twitter recently introduced are definite boons to music marketers. But they're not stopping there. Things are getting all crazy, Facebook-ish, “media forward" some people call it. Lots of new marketing potential emerging on Twitter but writers invoking Facebook helped me realize how Twitter, too, may already be curtailing organic ...

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TECHNOLOGY March 28, 2014

Twitter's New Music Strategy: Vevo Music Videos, Beats Music Ads, Soundcloud Partnership

It seemed to be a widespread conclusion that the Twitter #Music App was essentially dead long before the announcement that it was being pulled. Though critics continue to address the topic from time to time, focus is now moving on to Twitter's future plans. According to two writers for WSJ.com and their sources, Twitter will roll ...

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TECHNOLOGY March 22, 2014

10 Point Plan for Growing Your Web Presence

By Chris Bolton, reposted from the HostBaby Blog. Building your web presence means you want to be in as many places as you can. After all, you want your fans to easily find you on their favorite social networks. But just being on a social network is not enough. In order to ensure that you are ...

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TECHNOLOGY March 15, 2014

Google Search Now Highlights Tour Dates, Here's How to Feature Your Concerts

Google's Knowledge Graph now presents info about a variety of topics in a sidebar beside the search results. Click the image to the right for one example featuring Chick Corea. For your concert dates to appear in such a manner, you must have the info available on your official site using structured data markup. It sounds ...

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TECHNOLOGY March 15, 2014

Vijay Iyer's Album "Mutations" Got Leaked Early then Pirated. Here's What Happened Next.

While some people might think that music pirates wouldn't be that interested in a classical album from a well-known jazz pianist, the recent leak of Vijay Iyer's “Mutations" is a reminder that piracy happens in all genres. When Iyer discovered that his album had been leaked and then pirated a few weeks before release, he contacted ...

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TECHNOLOGY March 5, 2014

PledgeMusic's Site Redesign Reveals Potential for Much Bigger Moves

Over the weekend PledgeMusic rolled out a site redesign featuring a more open and inviting look than the previous design. With a backend overhaul next on their list, one begins to see a much bigger company coming into possible view. Last week I spoke a bit with PledgeMusic President Benji Rogers about the redesign and upcoming ...

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TECHNOLOGY February 8, 2014

Rdio and Shazam Integration Goes International, Leaves Spotify in the Dust

By Eliot Van Buskirk of Evolver.fm. Rdio and Shazam extended on Tuesday a joint feature in Shazam’s app that lets music fans preview and collect songs they’ve tagged from speakers into 29 new territories. This is not a trivial integration. Shazam believably claims to generate 10 percent of all digital music sales in the world, indicating ...

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TECHNOLOGY January 31, 2014

How to Get Millions of People to Download and Use Your Music App

As Co-founder and CEO of Khush, Prerna Gupta led the company to a huge success with mobile music apps such as LaDIDa and Songify before they were acquired by Smule. She then went on to lead product development and marketing at Smule with the understanding that products that sell themselves have marketing built into them. Recently ...

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TECHNOLOGY January 30, 2014

Last.FM Adds Free Spotify Streaming

Last week we reported on plans by Last.fm to stream music via YouTube. Today, the CBS owned Last.fm announced a deal with Spotify.  Both free and premium Spotify users can now play and control music from a Spotify playbar at the bottom of the Last.fm screen.  It's unclear if YouTube or streaming from other services are ...

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