Recent News


It's Amazing That the Old Record Industry Existed in the First Place

By  Philip Kaplan on The world was abuzz this week with reports that Taylor Swift removed her music from Spotify. She called the service “a grand experiment” and said she wanted no part of it. Music writer Bob Lefsetz said it’s just a PR stunt. 80's rocker Sebastian Bach (who looks kinda like Taylor Swift) said that fans appreciate music more ...


The Psychology of Music: Why Mood and Memory Matter

By Abhilasha Shah, PR/Communications Intern, University of Michigan. This post originally appeared on Shutterstock Blog. Imagine you're listening to a new song and deciding whether you like it. That snap decision involves more than you might think. Because the likeability of music is so subjective, we all have our own personal preferences that go into our ...


Understanding Spotify: Access over Ownership [Jay Frank]

By Jay Frank  on Young people prize “access over ownership”. This sounds like the kind of thing a digital music strategist like myself would be saying to support streaming services like Spotify. However, that’s not where the quote comes from. This was said by Sheryl Connelly, who is the head of Global Trends and Futuring for the Ford Motor ...


What's With This Uncool Surge in Jazz Bashing?

How did jazz lose its position as America’s homegrown musical treasure to lately become a symbol of pretentiousness and 'eat-your-broccoli art'? Jazz doesn’t get much coverage in the mainstream media, and hasn’t for many years. But something strange has happened during the last four months. Over a period of just a few weeks, a host of ...


The Dangers of Positive Thinking: Bursting the Music Industry Feedback Bubble

By Alex Jae Mitchell, Co-Founder and CEO of Audiokite Having listened to probably more than a thousand artists as a songwriting contest judge and music startup person, I’m no stranger to giving feedback to musicians. And I have a confession to make: rarely is the feedback I give 100% honest. I’ll hear a track with major ...


How to Fix Streaming Music's Business Model

Op-ed by David Lowery of The Trichordist. It’s not that streaming can’t work. It can. It’s that Spotify is a bad business model that has unsustainable economics and exploits artists because it is a wall street financial instrument and not a music company. We’ve previously published a couple posts on streaming music where we explore how access ...


Why You Should Stop Sending so Many Press Releases to the Music Press

By Lueda Alia from Alueda. Last night, I came across an article titled “I Read and Replied to Every Single PR Email I Received for a Week” by Zach Schonfeld, which describes my daily, exhausting experience with my inbox(es) all too well. Many years ago, reading press releases was the best way to keep updated with ...


Are Low Music Sales Simply Due to Bad Music?

Guest post by Peter Getty. In 1991, Nielsen Soundscan started tracking album sales around the world. Back then, this data gave us valuable insight into current tastemakers, what genres were growing in cultural significance, and generally who the world was listening to. Lately, Soundscan’s reports are nothing more than a simple reminder that the music industry ...



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