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How to Fund a Full Length Album

By James Shotwell, Social Media Coordinator at Haulix.com It’s funny how fast the music industry changes these days. A year ago many people would have claimed that crowdfunding was the future of the music business, but as many independent acts have learned over the year this is not always the case. Some audiences will be able to support ...

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5 Steps to Music Licensing Success

By Tyler Allen on Sonicbids Blog In 2008, many a teenage heart was broken over indie-rock group The Format's break up. Soon after the split, singer Nate Ruess scored huge with a licensing deal for his new band, Fun. This one deal single-handedly took them from underground darlings to worldwide superstars in a matter of months. The key word? Licensing. Let's explore how to get licensed, and how ...

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5 Ways to Influence Fans to Buy Physical Music

By Nick Moorhead on Sonicbids.com People don’t buy CDs anymore. I still buy a couple of CDs a month, but that’s because I’m a music journalist who's too lazy to steal music online like everyone else (torrents confuse me). When I tell people about the latest CD I picked up at Newbury Comics, they either yawn and change the subject ...

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A Guide to Getting Gigs (Part 3): How to Promote Your Shows

By Yannick Ilunga on TheJazzSpotlight.com This is the final part of the three-article series A Guide to Getting Gigs. As the title suggests, in What to Do Before Looking for Gigs I talked about what indie musicians should do before trying to get booked. In How to Look for Gigs, on the other hand, I went over some of the tools you can ...

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Guide to Music Crowdfunding - Part 1: Fans with Benefits

By Bryan Kim on Bryan Kim  This post is the first in a multi-part series on executing an optimal music crowdfunding campaign, gathered from my hands-on experience at Think Steady Inc. I’ll share a detailed roadmap of best practices, and if you’ll let me, indulge in a few off-the-wall theories on why they work. I’ll be discussing this fuller in ...

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8 Steps to Creating an Effective Sales Promotion Strategy for Your Music

By Bobby Borg on Sonicbids.com  Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions in the consumer world.  While it's true you'll  have to give away your music for free to build awareness and help start a buzz, ...

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PledgeMusic President Shares 9 Proven Direct-to-Fan Strategies

By Jayce Varden from the Sonicbids Blog. One of the most rewarding opportunities for loyal fans in the 21st century is the ability to watch the artists they love create and release music in real time. Invaluable for the artists themselves is learning the process of constructing direct-to-fan strategies that work for both the band members ...

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9 Expert Tips to Make Your Band's Marketing More Persuasive

By BobBy Borg from SonicBids.com Direct marketing is the process of bypassing intermediaries to communicate directly with fans, build awareness, and generate sales. Emailing tour dates, texting announcements about contests, posting website links to your fundraisers, even phoning reminders and mailing postcards about your record release are all direct marketing methods. In all cases, the most important ingredient ...


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