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9 Expert Tips to Make Your Band's Marketing More Persuasive

By BobBy Borg from SonicBids.com Direct marketing is the process of bypassing intermediaries to communicate directly with fans, build awareness, and generate sales. Emailing tour dates, texting announcements about contests, posting website links to your fundraisers, even phoning reminders and mailing postcards about your record release are all direct marketing methods. In all cases, the most important ingredient ...

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3 Creative Album Release Strategies for Artists at Any Level

By Dave Kusek on SonicBids Blog Today, with all the new technology and different ways to reach your fans, there are more ways to release your music than you can count. As cool as it may be to have all these options, it’s sometimes hard to decide which release strategy is best for you and your ...

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New U.S. Tax Court Ruling Should Help Indie Artists

By entertainment attorney and indie artist Christiane Cargill Kinney (@musicalredhead) from The DIY Musician. As independent musicians, there are many times when we have to work second jobs to make ends meet, and after you factor in the costs of recording, manufacturing, marketing, touring, and other legitimate business expenses, not to mention sharing any profits you ...

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Peter Hollens Goes from DIY to a Major Label Release

Peter Hollens, an a acapella YouTube star whose music videos often seem much grander than their budgets, is hard at work in preparation for the upcoming release of “Peter Hollens," his first traditional album release on Sony Masterworks. It's an interesting time for Hollens because working with a major label is a new process and one ...

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How to Turn Your Fans into Superfans

By Hugh McIntyre from the SonicBids Blog. While the term “fan" may be a bit vague at times, “superfan" is not. Superfans might not be as plentiful as those who simply like some of your music, but they're worth their weight in gold. They're the ones who don’t hesitate to spend a month’s rent for a ...

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Steve Rennie on the New Music Industry: It Really is Easier but the Tough Didn't Go Away

Steve “Renman" Rennie is likely best known as the music manager for Incubus who he's worked with from their initial record deal. Lately more are getting to know him through his online educational activities teaching new comers about the music business. I spoke with Rennie yesterday and found out that his interest in education isn't just ...

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Music PR is About Building Relationships Not a Mailing List

Don't get me wrong, mailing lists are important, especially optin email lists of your fans who really want to hear from you regularly. But lists of people, whether fans, writers or influencers, can give one a false sense that your public relations all come down to distributing a regular email. Brian Solis and Hugh MacLeod recently ...

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Musicians, Labels Save Money Using Tax Credits to Finance Recordings

By Bobby Owsinski of Music 3.0. Increasingly, music producers are looking for State tax credits before embarking on a project. While this has been a big part of television and movie production for some time, music is now seeing the light in how cost-effective it could be to go somewhere besides Los Angeles and New York to ...


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