If you're trying to be findable by fans and future fans, Pandora is one of the places you would typically want to have your music available. In the past they required a CD on Amazon with a UPC code which was a barrier to entry for many DIY artists. It may sound weird but it's similar to reviewers requiring CDs. It used to be a valid way of identifying who was getting serious and who wasn't.
But things are changing and Pandora now allows direct digital submission of music that is available via iTunes (US only), Amazon.com/MP3, CD Baby or Bandcamp.
Here are the steps you'll need to take based on Pandora's guidelines:
First you'll need a free Pandora account.
You'll also need:
- Contact information
- Artist/band name
- Name and type of release
- Valid link to at least 1 of your tracks on iTunes (US only), Amazon.com/MP3, CD Baby or Bandcamp
Sign-in at Submit to Pandora using your free account login.
Then follow these steps:
- Provide us with your basic contact information
- Give us details about your submission including your name, release information and links to your tracks
- Ensure that you have legal rights to your work and it is available on iTunes (US only), Amazon.com/MP3, CD Baby or Bandcamp
- Verify your account
Note that you can only have one submission in at a time. You are asked not to submit music until that first track goes live which might be a minute. If the track is not approved, you can start over and try again with a different track.
If you live outside of the US, Australia and New Zealand you can still submit your music or comedy to Pandora for consideration. Please contact us here and we will create an account on your behalf. With that log-in you will be able to access submit.pandora.com."
You can find the above steps and details here but keep in mind that the submission form will walk you through it.
Best of luck and see you on Pandora!