Album sales used to be the favorable metric when calculating an artists success or failure, but with that business model long since out the window, new artists are fighting to stay relevant. Through mobile sharing apps, livestreams, and third party downloading sites, millennials have upped the demand intensely over the last decade. Knowing how to meet that demand head on could be the key to unlocking your potential in this evolving industry.
You have to accept that you're going to have to scrap at some level. There will always be somebody better than you. You will always be up against someone with an endless budget while you're struggling to stay within your own, but the more you know about the needs of your consumers, the more likely you are to be able to break into the scene and stay on trend. Read more about the recent waves within the industry and how to ride them with Thomas Honeyman on MusicThinkTank.com!
As music becomes more and more entrenched in the digital realm, Millennials have emerged as the dominant consumers. More importantly, we dominate the most promising emerging market for music: mobile devices. We use music, media and entertainment apps more than 75 percent more and social sharing apps about 20 percent more frequently than any other age group."