House of Blues launches free, monthly local band concert series

In L.A.'s music universe, there are a few things that can be considered a certified rite of passage. One of those is getting to see a show in the packed upper corridors of the Foundation Room inside West Hollywood's House of Blues. Getting in just became easier.

On Friday (today!), the chain's West Hollywood locale is opening up its intimate club space for a monthly series of concerts focusing on local bands. The gigs are free of charge, and start early at 7 p.m. No pricey clubhouse membership required.

Hosting a cavalcade of acts steeped in ambient electronica, boot stomping Americana and retro psychedelia, the new monthly series, dubbed “free {I AM} friday," kicks off Friday with six live sets in the Foundation Room's lasciviously detailed Parish extension. Tonight's concert serves as a triple album release celebration for East L.A. outfit the Zoo, Echo Park's Mr. Elevator & the Brain Hotel, and Max and the Moon from Chino Hills.

Simultaneously, a slew of live art exhibitions and projection shows will take off in the Foundation Room. Though the event is free, be warned, parking at HOB is not. So if you really want to stick it to the man and avoid a $15 valet fee, skip happy hour to begin the hunt for street parking. Though the series is monthly, it does not, as of now, have a set day. Updates will be posted here.

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