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Groove Armada and Bacardi Team up for Unique Album

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Groove Armada to Release Mini-Album with BACARDI B-LIVE
Announces upcoming date for revealing new music sharing mechanic





BACARDI, the world's favorite rum, is pleased to announce the upcoming release of the eagerly awaited Mini-Album from international music superstar act Groove Armada and a creative new way adult music fans may receive and share the new tracks, released with BACARDI B-LIVE.



The four track EP finds the band moving into exciting new musical pastures, with some of the material being recorded live with their band for the first time. This is demonstrated on tracks “Drop the Tough" and “Go," both songs featuring new vocalist Saint Saviour from electro-pop outfit The RGBs. “Pull Up (Crank It Up)," with much-loved U.K.-based MC Slarta John, takes the EP up a gear and looks set to become their “Superstylin" of 2009. “El Padrino" makes up the 4, an instrumental that showcases the true talent of the live band in Balearic style.



The album release highlights an eight month first-of-its-kind collaboration between the premium rum brand and the music group. In April, Bacardi announced a ground-breaking global music agreement with Groove Armada. Groove Armada side-stepped music industry tradition and worked with Bacardi in touring, recording, producing BACARDI B-LIVE - the global experiential marketing program, B-LIVE radio shows and nurturing new talent.

This relationship is a continuation of BACARDI Rum's long standing history as a patron and promoter of music. In the early 1920s in Cuba, the Bacard family legacy in music was cemented by Facundo Bacard grandson and namesake of the Company founder - who would share the Bacard family's passion for music, creating a festive music environment by throwing open the doors of the family home to parties featuring El Trio Matamoros which became the hottest act in Cuba. As part of this enduring legacy, BACARDI and Groove Armada are evolving the Bacard family tradition through their four track Mini-Album, released on BACARDI B-LIVE Records via innovative sharing.



As part of BACARDI B-LIVE's ground-breaking partnership with Groove Armada, we invite you to share an exclusive download from their latest mini album / EP via an innovative new music distribution platform.



It's really easy. All you have to do is click on this link and, once you've generated a user profile, the first track will start downloading automatically. Next, start sharing it with your mates through www.bliveshare.com the more you share the more tracks you unlock.

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