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Google Makes Searches Local

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You can run, but you can't hide from Google. The search engine giant this week completed a worldwide rollout of local search results in Maps. You can now type in a generic name such as “bank" or “pharmacy" without specifying a location, and Google will return results in your area.

“How do we guess your location? In most cases, we match your IP address to a broad geographical location," Google engineers Jenn Taylor and Jim Muller wrote in a blog post. “You can also specify your likely location using the 'Change location' link on the top-right corner, above the map."

You can also type in business names (like Cornelia St. Cafe) or addresses (111 8th Ave.) without specifying a city, and Google will return results based on your location.

Yahoo Maps and Windows Live Search Maps also offer location-based maps, though Windows Live placed me at the beach in southern New Jersey rather than Manhattan.

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