After weeks of rumors, its official: Google has acquired mood and activity based streaming music service Songza. Neither side is releasing details of the deal. But originally, reports put the price tag at $15 million. Since then, several other rumored suitors likely pushed the final price higher.
Google says it won't make any immediate changes to Songza. But overtime they will incorporate the startup's technology into Google Play Music and the soon to launch YouTube music streaming service.
Songza, currently based in Long Island City, will move into Google’s NYC offices. No details of how may employees would be making the move were shared.
Songza has raised a total of $6.7 million since launching in 2007. Amazon, who has music ambitions of their own, was one of Songza's early investors along with Deep Fork Capital and others. More recently Gary Vaynerchuk, Scooter Braun, Troy Carter and William Morris Endeavor became investors.
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