Home » Jazz News » Music Industry

43

Former Monterey Jazz Festival Marketing Director Launches New Partnership Marketing Package

Source:

Sign in to view read count
Veteran Adman Creates Targeted Marketing Campaign to Secure and Retain Partnerships for Festivals and Events

Includes Partnership Marketing Plan, Calendar, Targeted Prospect Lists, Action Steps, Benchmarks and Follow-Up

Revives, Refreshes, Reinvigorates, Repackages Partnership Offerings to Increase Partnership Revenues


Longtime Monterey Jazz Festival Marketing and Sponsorship Director, Paul S. Fingerote, has launched a new Partnership Marketing Package to significantly increase partnership revenues for festivals and events.

The package is designed to help revive, refresh, reinvigorate and repackage partnership offerings, resulting in increased revenues for the participating festival or event and enhanced, cost-effective benefits for sponsors.

“My new Partnership Marketing Package resulted in $500,000 in potential new partnership revenues for a major international athletic event. It can do the same for you," commented Fingerote.

Based on his 30 years as Monterey Jazz Festival Marketing and Sponsorship Director and his international ad agency career, Fingerote's new Partnership Marketing Package delivers a comprehensive Marketing Plan for securing and retaining partners, sponsors and other financial support for festivals and events.

The new Partnership Marketing Package results in a targeted marketing outreach campaign, “not for marketing the event, but for marketing partnerships on behalf of the event," noted Fingerote.

Delivered tangibles include a Partnership Marketing Plan, a Partnership Marketing Calendar, a Targeted Prime Prospect List, Action Steps to put the plan to work, Benchmarks to ensure the plan is working, and Follow-Up with Fingerote to ensure the campaign is working according to plan.

Fingerote introduced sponsorship to the Monterey Jazz Festival in his capacity as Marketing Director in 1981. In addition to securing and retaining MCI/Verizon as the festival's Presenting Partner for over 25 years, Fingerote was responsible for generating millions of dollars in sponsorship revenues on behalf of the world's longest running jazz festival.

Fingerote's new Partnership Marketing Package begins with Six Simple Steps to Marketing SuccessTM on behalf of the participating festival or event. “I'll guide you and your colleagues through my Six Simple Steps to Marketing Success and we'll answer these critical partnership marketing questions: What is your partnership marketing message? To whom should your message be addressed? When should you deliver your message? How much should you spend getting your message out? Where should you place your message? How should your message look, sound and feel?"

Fingerote's Six Simple Steps to Marketing Success is the basis of his popular Back-to-Basics Hands-On Marketing Workshop, which he has successfully presented to members of associations, chambers of commerce, convention and visitors bureaus, businesses and individuals across the country and around the world, including presentations in Canada and Japan.

Paul Fingerote can be reached at 831-655-5600 or via e-mail, [email protected].

Visit Website

Comments

Tags

News

Popular

Get more of a good thing!

Our weekly newsletter highlights our top stories, our special offers, and upcoming jazz events near you.